The project included an exclusive bike show (attended by Governor Kate Brown!), a series of short films and a crazy scavenger hunt to find the bikes as we hid them over a period of seven weeks across Oregon. So not only did we promote cycling tourism in Oregon, we actually got people out there.
The campaign stats were pretty impressive but more than anything the passionate response on social media was the most rewarding.
More information about the campaign is at traveloregon.com.
Art Director, Interviewer: Me
Copywriters: Matthew Dickman, Shaine Edwards