We created a new brand platform for Allstate: The people who know some things are the type of people to go with Allstate.

It launched with this work:

It turns out pretty much anybody knows something, so pretty much anybody should be choosing Allstate. So we also created some fun contextual work, to run before specific types of content that specific types of people would know things about.

For instance, these ran before college football content:

This ran before NBA content:

This ran before soccer content:

This was for people who know things about baseball:

For people watching home improvement shows:

For cooking show fans:

Creative Directors: Me, Edward Harrison
Copywriter: Abby Christensen
Designer: Luke Wilhelmi
Art Director: Eric Reigert
Producer: Chloe Jarnac