We needed to remind people that KFC, in addition to Original Recipe, makes a crunchy, Extra Crispy chicken that is open-fried to a luxurious, crunchy bronze. We needed George Hamilton.

While we were at it, we thought it might be fun to make an ASMR video featuring the Colonel. This Washington Post article probably explains it better than I could.

Finally we released fried-chicken scented sunscreen as a real product. I directed the spot:

Art Director: Me
Copywriter: Shaine Edwards
Creative Directors: Eric Baldman, Jason Kreher