While we were at it, we thought it might be fun to make an ASMR video featuring the Colonel. This Washington Post article probably explains it better than I could.
Finally we released fried-chicken scented sunscreen as a real product. I directed the spot:
![](https://freight.cargo.site/t/original/i/8a08fe57b286e3637da7a844229c8344a92efb1a2f6a4b60f8fa15668719eecc/bottle_lockup.jpg)
![](https://freight.cargo.site/t/original/i/841b732c171667431bca985246882d58bf96571d61ab5697800176de213f6d74/Screen-Shot-2016-09-01-at-9.22.56-PM_1340_c.png)
![](https://freight.cargo.site/t/original/i/76d5eaec2606b1d1333be29dd0c21582150bd186ebd7cc7fc278931a306f7d62/extra_crispy_pr.jpg)
![](https://freight.cargo.site/t/original/i/dffaa611049983add9f16b5207d4ebcb9ca24114ec30ff0239ff0d3ed37a7f93/how-it-works.jpg)
![](https://freight.cargo.site/t/original/i/d81cc73e1f1821c649bd8ff42ce74c0369f15424f6d7fe3a6f0b0b12019260f2/extra-crispy-sunscreen.jpg)
Art Director: Me
Copywriter: Shaine Edwards
Creative Directors: Eric Baldman, Jason Kreher