To reintroduce Colonel Sanders to America, we made a Hall of Colonels website to tell his life story, from dropping out of school, selling tires, shoveling muleshit for the army, shooting a guy, starting Kentucky Fried Chicken and dying. All those things really happened, including the website part.
It even included a retro video game.
Here’s the stage play about the shooting incident:
We also made fried drumstick game controllers for influencers.
Art Director: Me
Copywriters: Shaine Edwards, Claire Wyckoff
Creative Directors: Eric Baldwin, Karl Lieberman
Website: RESN