KFC let us do a lot of fun stuff, but only because we’ve never forgotten job number one: selling chicken. Since the beginning of our work on the brand I’ve been in charge of art directing and/or creative directing our food-focused campaigns. I developed a visual language that reinforces KFC’s iconic branding and let the food look as delicious as possible. These are just a few of the many food-focused spots we’ve made for the Colonel.
Art Director, Creative Director: Matthew Carroll
Copywriter, Creative Director: Mike Egan
Creatives: Shaine Edwards, Maggie Paris, Tyler Archibald
Creative Directors: Jarrod Higgens, Freddie Powell, Jason Kreher