Life is dark. But you can experience fleeting moments of okayness. A bite out of a Trolli worm can help. Even if you're a Trolli worm yourself.

This social campaign was targeted at teens, who, as I'm sure you know, are totally down with the Trolli worm cannibalism scene.

Art Director: Me
Copywriter: Madeleine Trebenski
Creative Directors: Darcie Burrell, Azsa West